Small Is Beautiful (SIB) is a South Korean non-profit organization, and is active in ecological, environmental and cultural movements, including the green publishing movement and the recycled paper movement. It publishes "Small Is Beautiful”, South Korea's first ecology-environment-culture magazine which was first published in 1996. Small Is Beautiful is a publishing institution as well as a branch of Green Union (녹색연합), an environmental NGO in South Korea, and is ran independently.